“US-based converter Rose City Label has installed Primera's CX1200 color label press and FX1200 digital finishing system. 

The company reports an easy transition from its existing flexo printing operations for Rose City Label’s press operator, who runs the machine on a daily basis.

‘Having the machine in-house and really being able to learn its capabilities has been a great way to broaden our product line,’ said Scott Pillsbury, president of Rose City Label. ‘I can tell you that the machine has been busy: there is no shortage of demand and I think we are pricing the products competitively, but we are making money. If we haven't paid for the machine yet, we are really close.”